Case Study:
Developing a Premium Influencer Kit for Aging Room Blue Amber
AE Global partnered with Altadis U.S.A. to develop a premium influencer kit for Aging Room Blue Amber as part of a broader brand initiative. The objective was to create a refined packaging system that elevated product presentation, supported flexible packout configurations, and delivered a premium unboxing experience aligned with the brand’s visual identity.
The concept required a solution that could function across multiple kit variations while maintaining a consistent high-end presentation for influencer and promotional use.
The Challenge
The influencer kit needed to balance elevated presentation with functional flexibility. It had to securely hold a curated set of components while accommodating multiple packout configurations within a single packaging system.
In addition, the structure needed to support both perfume and no-perfume versions of the kit without compromising presentation or structural integrity. The packaging also had to reflect the premium nature of the Aging Room Blue Amber brand while remaining adaptable for different campaign requirements.
The Approach
AE Global developed a consistent interchangeable insert system to securely hold product components and support multiple packout configurations, including both perfume and no-perfume variations. This shared structural foundation ensured flexibility across kit versions while maintaining a consistent premium presentation.
Concept A1 utilized a two-piece rigid gift box construction, prioritizing clean presentation and efficient production. Concept B1 introduced a magnetic lid closure to enhance the tactile unboxing experience. Concept C1 expanded the concept into a pop-up style presentation, creating a more dramatic reveal moment for recipients. After review Altadis moved forward with Concept A1.
Conclusion
The result was a premium influencer kit that successfully solved for brand storytelling, structural flexibility across multiple configurations, and seamless production readiness. By creating a unified interchangeable insert system within a premium gift-box structure, AE Global helped Altadis deliver a scalable influencer kit designed for an elevated unboxing experience.